Markup Calculator

1. 01Enter the costType what the item costs you to make or buy.
2. 02Enter the markupType the markup percentage you want to add on top of the cost.
3. 03Read the selling priceThe selling price, profit, and resulting margin update as you type.

• Set a priceApply a standard markup to a cost to get a consistent selling price.
• Retail pricingMark up wholesale costs to shelf prices across a product line.
• Check the marginSee the margin a markup produces so you know your real cushion.

• 50% markupA cost of 60 with a 50% markup gives a selling price of 90, a profit of 30, and a 33.3% margin.
• 100% markupDoubling the cost (a 100% markup) gives a 50% margin.
• No markupA 0% markup returns the cost as the price, with no profit.

Markup is added to the cost: selling price = cost x (1 + markup / 100). The profit is the price minus the cost, and the margin is that profit as a share of the selling price. A 50% markup adds half the cost, which works out to a one-third margin.

You enter a cost and a markup percentage. The tool returns the selling price, the profit, and the margin. The cost should include everything you want covered before profit; anything left out lowers your real margin.

Use it per unit or per order. To hit a target margin instead of a markup, use the profit margin calculator, which measures profit against the selling price.

The classic mistake is treating a markup percentage as if it were a margin. This tool does not include taxes, fees, or overheads unless they are in the cost. This is an educational estimate to help you plan and price, not financial, accounting, or tax advice. Check the figures against your own records or a qualified professional before a real decision.

The calculation runs in your browser on your device. Your numbers are never uploaded, stored, or shared, and closing the tab clears everything.

Why is a 50% markup not a 50% margin?

Markup is measured against cost and margin against the selling price. A 50% markup gives a 33.3% margin because the price is the larger base.

What should I include in the cost?

Include everything you want covered before profit. Leaving out fees or shipping overstates your real margin.

How do I hit a target margin instead?

Use the profit margin calculator, which works from revenue and cost to the margin directly.

Which currency does it use?

Any. The tool works with the numbers, so keep cost and price in the same currency.

Is my data saved?

No. Everything runs in your browser and nothing you enter is stored.